Personal branding refers to the process of developing and promoting a unique identity or image for oneself, typically through various online platforms. It involves creating an authentic representation of one's skills, values, and personality in order to differentiate themselves from others in their field or industry. Personal branding can help individuals establish credibility, build trust with their audience, and attract opportunities such as job offers, business partnerships, or media appearances. By consistently sharing content that reflects their unique voice and perspective, personal brands are able to create a strong online presence and increase visibility in their respective fields.